1 天前
Brand accounts are just not a great way to get in front of new people.
Zksync tweets every day, 1.4m followers, never seen them on the feed. Not even once and I'm directly in their market, I even follow some of the chains that use their tech.
The only reason Polkadot (1.5m followers) ever got on my feed is content creators I like posted about them.
I think people overvalue their own socials as a way to grow.
Great for reaching people who already are interested in you, not good for reaching new people generally.
Thoughts?
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